West Australian Poultry Rescue Association.

In the heart of Western Australia, a movement is growing – one that seeks to challenge the status quo of the poultry industry and shine a light on the often overlooked plight of roosters. At Bird The Label, we are not just about fashion; we are about compassion. Our inaugural initiative proudly supports WAPRA Western Australian Poultry Rescue Association, also known as Rid Rooster, a beacon of hope for these vibrant creatures.

Roosters are more than just the early morning heralds of the dawn; they are intelligent, social creatures with personalities as vibrant as their plumage. Here are some compelling reasons to welcome a rooster into your life:

 

• Natural Pest Control: Roosters are great for your garden, as they feed on bugs and pests.
• Flock Protectors: They watch over hens, ensuring their safety from predators.
• Educational Value: Roosters provide a unique opportunity for learning about animal behavior and care.
• Companionship: Like any pet, roosters offer companionship and can form strong bonds with their caretakers.

 

In the poultry industry, roosters often face a grim fate. They are typically considered less valuable than hens and frequently discarded. This not only raises serious animal welfare concerns but also highlights a need for responsible breeding practices. It's crucial for poultry breeders to consider the lives of all their birds, including roosters, and to avoid unnecessary breeding that leads to overpopulation and neglect.

WAPRA is committed to creating a sanctuary for roosters, where these majestic birds can thrive until they find their forever homes.

A recent government grant has been approved for developing a purpose-built facility on Department land in Stakehill Road, Baldivis, generously provided by the WA Planning Department. WAPRA is now preparing a development application for submission to the City of Rockingham, including necessary professional reports to ensure no adverse environmental impact.

As a non-profit, volunteer-driven association, WAPRA relies on donations and grants for funding.

Proposed Facility Plan:

At Bird The Label, our commitment to animal welfare is woven into the fabric of our business. We believe in supporting initiatives that align with our values, which is why we are proud to aid in the establishment of a rooster shelter. This sanctuary is not just a refuge; it's a statement – a testament to compassion and a beacon of hope for roosters in need.

We invite you to be a part of this compassionate journey. By donating to our WAPRA initiative, you are not just giving; you are joining a community dedicated to making a real difference. Your contribution will go towards building a safe haven for these birds, providing them with the care they need, and ensuring they have a chance at a happy, healthy life.

Exclusive Merchandise: Purchase a limited edition silk Rooster Scarf HERE, specially designed for WAPRA. All profits will go to aiding and improving the lives of our feathered friends.

Direct Donations: Visit our donation page at Bird The Label Animal Welfare Donations to contribute financially.

GoFundMe: Support WAPRA's mission through their GoFundMe page HERE

Local Contributions: Western Australians can a donate through Containers For Change by using the Rid Rooster Member number: C11108425 or the below barcode.
10c of every product you return will go towards helping WAPRA achieve their goal.
For more information visit Containers For Change

Every donation, big or small, brings us closer to our goal of creating a world where every rooster has a chance to crow at the break of dawn in a loving home. Together, let's raise awareness and funds for this noble cause. Let's give these roosters the life they deserve. Your support can turn the tide for these magnificent birds.